But I am saying that, in the current scheme of things, the bulk of the advertising money does not end up with the content creator and, therefore, the creator can’t continue creating unless an alternative source of revenue is found to sustain its operations. Am I saying advertising will disappear? Not a chance. Am I saying advertisers are bad people? Absolutely not.
They want to catch up with the news on those devices and they do not necessarily want to be bothered with advertising …Īm I saying advertising is a bad thing? No.
The trouble is that people are spending more time on their phones than they do on TV or newspapers. So you watched the ads on TV or viewed them in a newspaper, somebody paid the newspaper company and thereby subsidised the content. Traditionally, people have been happy with someone selling their eyeballs in exchange for content. If, for real, you didn’t pay a coin, then the content is not the product, as they say. Or wrote a law, or regulation, requiring you to pay licence fees to a so-called public broadcaster. The government maybe took the money from you and gave it to some corporation to give you the content. You probably didn’t write out a cheque, but you paid.
Mutuma Mathiu, the editorial director of Nation Media Group, wrote the “no free lunch, no free content” column explaining the decision to readers: Subscriptions start at 50Ksh for one week, 150Ksh for one month, or 750Ksh for one year. Capitol riot - users will have to pay up. To read Nation articles more than seven days old - like this report that thousands of students have failed to turn up at schools after their nine-month closure due to Covid-19 or a viral column asking “Who is the banana republic now?” following the U.S. The Nairobi-based newspaper - the largest in Kenya - is adopting a paywall in what appears to be a first for African-owned media in the region. There’s “ no free lunch” and, starting Friday, their journalism will have a price tag, too. The Daily Nation has a message for its readers. On the weekends, Saturday Magazine jumps up in readership, bringing in over 2 million readers, and up to 2,255,000 on weekends after it has been published.LINK: nation.africa ➚ | Posted by: Sarah Scire | January 29, 2021 On the magazine side, we find that Parents and True love are consistently the most read magazines: Parents had an average readership of 1,844,500 daily over the past 30 days, and True Love had a readership of 1,986,500 daily. Among the different provinces of Kenya there is also a slight difference in readership: in Central province the Daily Nation has an even bigger lead over The Standard: they hold 45% share compared to only 14% for Standard.
Citizen also has a higher share with women than men, 8% to 5% respectively. Gender also has an effect on readership: men of all ages read Mwanaspoti more than women, and while The Nairobian has a 10% share with women, it only has a 6% share with men. Interestingly, young people (ages 15-24) are less devoted to Daily Nation and Standard while these two newspapers still have the most share, 32% and 19% respectively, they also read other newspapers including Taifa Leo, with a 12% share, sports publication Mwanaspoti, 10% share, and The Nairobian, part of the Standard Group, 10% share. When we examine share by different age groups and genders, we see a more diverse picture of newspaper readership. Lower down, Taifa Leo has a 10% share, and People Daily has an 8% share. This means nationwide, Daily Nation has a 40% share while Standard has a 20% share. In the past 30 days, Daily Nation had an average readership of approximately 4,379,400 per day, and Standard had an average of 2,223,500 per day. We found that across the board Daily Nation and Standard are the top newspapers by audience size and share, beating the competition by a large margin. GeoPoll measures newspaper and magazine audience size and share daily, and data can be filtered by demographics including age, sex, and location. GeoPoll’s Media Measurement Service now includes daily measurement for print outlets, and we’re excited to share some of our findings on Kenya’s print media.